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Tuesday, December 11, 2007

10 Great Tips for “The Art of SEO”

“The Art of SEO” (Search Engine Optimization) - this is a pretty funny term. There is no art to it, just a simple science that needs to be understood in order to drive people to your website. Let’s start with the basics.

1. Content. Content. Content.
Google gets the lion’s share of searches, so design your site with this in mind. Google is run by a slew of PhDs (many former NSA and DARPA employees) and they are all pretty darn smart. You can’t “beat the system” without consequences. As such, “content is king”.

2. Write with the reader or customer in mind.

3. Get as many people as possible to link to your site.
This will manifest the largest increase in your rankings. You can do this, too, by posting comments on other peoples’ sites and including a link to your site or Blog (called trackbacks).

4. Contribute something worthwhile on other sites and your comments will not be marked as spam.

5. Use a Google Adwords campaign to learn which keywords are popular.

6. Use the Wordtracker tool to learn which keywords are popular.

7. Publish content using the keywords you determine to be popular.

8. Collect email addresses and send out newsletters.

9. Make sure you pick an “SEO optimized” website or blog template.

10.Learn about the Google webmaster tools and use them.

Keep in mind that new sites are penalized because they do not have any “authority” in the eyes of the search engines (only time can change that).

I hope your efforts will drive many visitors to your websites.

JMK, The IT Entrepreneur

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